LOCAL/

12:39:29

CONTACT NOW

12:39:29

CONTACT NOW

Prairie Petroleum

Prairie Petroleum offers on-demand fuel delivery, letting users refuel their cars hassle-free—anytime, anywhere. Simply request, track, and pay via the app.

Research and discovery

User Research

We spoke with numerous vehicle owners to understand their refueling habits, challenges, and preferences. Here are some personas we have created.

Empathy Mapping

To better understand our users' needs, frustrations, and behaviours, we created an Empathy Map that captures key insights from our research.

Use insights

People want an easy way to refuel but don’t always find a nearby gas station.

Busy schedules often make it easy to forget or casually delay refuelling.

Some people have to rely on roadside help or walk to a gas station when they run out of fuel.

Waiting in long lines at gas stations is annoying and time-consuming.

Running low on fuel unexpectedly can be stressful and frustrating.

There’s no quick and hassle-free way to get fuel when and where you need it.

Use insights

People want an easy way to refuel but don’t always find a nearby gas station.

Busy schedules often make it easy to forget or casually delay refuelling.

Some people have to rely on roadside help or walk to a gas station when they run out of fuel.

Waiting in long lines at gas stations is annoying and time-consuming.

Running low on fuel unexpectedly can be stressful and frustrating.

There’s no quick and hassle-free way to get fuel when and where you need it.

Approach

These insights helped shape a platform that simplifies fuel delivery for all key users, ensuring convenience, efficiency, and reliability and then we identified three key users in our ecosystem:

Vehicle owner

A person who needs fuel for their Vehicle.

Delivery Agent

A professional who delivers fuel to customers at their location.

Admin Panel

A system that manages orders, tracks deliveries, and ensures smooth operations.

Information Architecture

With this approach in mind, we started brainstorming a concrete solution for the product. We focused on our three key users—Vehicle Owner, Fuel Delivery Agent, and Admin. We then put ourselves in their shoes and carefully analysed how each group would interact with the app, paying close attention to their roles and actions. This helped us design the user flows.

Stakeholder Analysis:

We started by mapping out each stakeholder's role and responsibilities.
This involved identifying their specific goals, pain points, and interactions within the app ecosystem.
For instance, we considered:
- What does a customer need to easily order fuel?
- What information does a delivery partner require to efficiently complete a delivery?
- How does a fuel provider manage inventory and delivery requests?
- How does the admin manage the whole operation?

User Flow Development:

Based on our stakeholder analysis, we constructed detailed user flows for each critical task within the app.
These flows visually represented the steps a user would take to accomplish a specific action, such as placing an order, accepting a delivery, or managing inventory.
We paid particular attention to creating logical and efficient pathways, minimizing unnecessary steps and potential points of friction.

Wireframes

To create effective wireframes and user flows for the Prairie Petroleum fuel delivery app, we adopted a user-centered and stakeholder-inclusive approach. Our process began with a deep dive into understanding the needs and perspectives of all involved parties: customers, delivery partners, fuel providers, and administrators.

With the user flows established, we moved on to creating low-fidelity wireframes.
These wireframes served as skeletal representations of the app's interface, focusing on layout, information hierarchy, and key interactive elements.
We designed separate wireframes for both the customer and delivery partner interfaces, ensuring that each catered to their unique requirements.
We iterated on these wireframes, refining them based on internal feedback and usability considerations.
We focused on clarity and simplicity, ensuring that the interface was intuitive and easy to navigate.

Final design/flows

After lots of brainstorming, sketching, and careful consideration of everyone's needs, we've arrived at the final screens and flows for the Prairie Petroleum fuel delivery app. We really focused on making everything clear, easy to use, and just generally a pleasant experience for everyone – whether you're ordering fuel, delivering it, or managing the whole operation.

Onboarding

We designed a simple and seamless onboarding process to minimise drop-offs. The app briefly introduces the service and its benefits, allowing users to sign up effortlessly with their phone number and OTP.

User order flow

Once the user has signed up, they enter their location, select the fuel type and quantity, and choose either immediate or scheduled delivery. After confirming the order and making a secure payment, they can track the fuel delivery agent in real time. The agent arrives, refuels the vehicle, and the user receives a confirmation, completing the process seamlessly.

User profile

After signing up, users can complete their profile by adding details like their name, addresses, phone number, email, preferred payment method, and check order history. This creates a personalised experience, making future fuel orders faster and more convenient.

fuel delivery agent

After signing up, delivery agents can accept fuel delivery requests, locate user destinations, complete refuelling, and monitor past deliveries and earnings, ensuring a seamless and efficient process.

Admin

After signing up, admins can log in to access the dashboard, view order details, analyse order data, set fuel prices, and manage coupons, ensuring smooth operations and efficient service management.

Key take away: We learned that understanding diverse user needs, from customers to admins, is paramount for creating a truly effective app. Iterative wireframing, driven by user flows, proved crucial for refining the interface and ensuring easy navigation. Clear communication and a focus on simplicity were key to addressing complex logistical challenges. Ultimately, prioritizing user experience across all touchpoints led to a design that streamlines fuel delivery and fosters positive interactions for all involved.

PRAIRIE PETROLEUM

An application to make your insurance and claim filing processes hassle-free. It helps you manage your policies and file claims effectively & efficiently.