Junkies zone
Junkies zone
Junkies Zone is aiming to to make young, hungry folks happy with top-quality fast food at affordable rates.
Junkies Zone is aiming to to make young, hungry folks happy with top-quality fast food at affordable rates.
Junkies Zone is aiming to to make young, hungry folks happy with top-quality fast food at affordable rates.
Junkies Zone is aiming to to make young, hungry folks happy with top-quality fast food at affordable rates.
Client
Abhay Tomar (founder)
Abhay Tomar (founder)
Year
2023
2023
Category
Branding
Branding
Live Project
Visit website
Visit website
Brief
Brief
Junkies Zone is an upcoming Burger and fast food chain which has opened its doors in Delhi and it aims to satisfy the hungry and young folks with their tasty burgers and special fries.
Junkies Zone is an upcoming Burger and fast food chain which has opened its doors in Delhi and it aims to satisfy the hungry and young folks with their tasty burgers and special fries.
Junkies Zone is an upcoming Burger and fast food chain which has opened its doors in Delhi and it aims to satisfy the hungry and young folks with their tasty burgers and special fries.
Brief
Junkies Zone is an upcoming Burger and fast food chain which has opened its doors in Delhi and it aims to satisfy the hungry and young folks with their tasty burgers and special fries.
Target Audience
Target Audience
Being a fast food chain in Delhi and located right in the heart of a market place our main target audience consists of students, office goers, kids and families.
Being a fast food chain in Delhi and located right in the heart of a market place our main target audience consists of students, office goers, kids and families.
Being a fast food chain in Delhi and located right in the heart of a market place our main target audience consists of students, office goers, kids and families.
Target Audience
Being a fast food chain in Delhi and located right in the heart of a market place our main target audience consists of students, office goers, kids and families.
Design
Design
Our intention was to captivate the attention of Delhi's fast-paced populace. To achieve this, we opted for a vibrant fusion of yellow and purple as our primary colours, complemented by geometric motifs and patterns in our branding. Our intention was to infuse a retro-pop aesthetic with a modern twist, creating an enticing visual experience for our target audience.
Our intention was to captivate the attention of Delhi's fast-paced populace. To achieve this, we opted for a vibrant fusion of yellow and purple as our primary colours, complemented by geometric motifs and patterns in our branding. Our intention was to infuse a retro-pop aesthetic with a modern twist, creating an enticing visual experience for our target audience.
Our intention was to captivate the attention of Delhi's fast-paced populace. To achieve this, we opted for a vibrant fusion of yellow and purple as our primary colours, complemented by geometric motifs and patterns in our branding. Our intention was to infuse a retro-pop aesthetic with a modern twist, creating an enticing visual experience for our target audience.
Design
Our intention was to captivate the attention of Delhi's fast-paced populace. To achieve this, we opted for a vibrant fusion of yellow and purple as our primary colours, complemented by geometric motifs and patterns in our branding. Our intention was to infuse a retro-pop aesthetic with a modern twist, creating an enticing visual experience for our target audience.
Concept
Concept
Crafting Junkies Zone's brand identity was a rigorous, insight-driven journey. Through comprehensive primary and secondary research, we uncovered critical insights into our target audience's dining preferences. Surveys revealed that our customers are drawn to bold, loud food experiences with a nostalgic retro aesthetic. This understanding directly informed our design strategy, resulting in a vibrant brand language that captures the dynamic and playful spirit of modern casual dining.
Crafting Junkies Zone's brand identity was a rigorous, insight-driven journey. Through comprehensive primary and secondary research, we uncovered critical insights into our target audience's dining preferences. Surveys revealed that our customers are drawn to bold, loud food experiences with a nostalgic retro aesthetic. This understanding directly informed our design strategy, resulting in a vibrant brand language that captures the dynamic and playful spirit of modern casual dining.
Crafting Junkies Zone's brand identity was a rigorous, insight-driven journey. Through comprehensive primary and secondary research, we uncovered critical insights into our target audience's dining preferences. Surveys revealed that our customers are drawn to bold, loud food experiences with a nostalgic retro aesthetic. This understanding directly informed our design strategy, resulting in a vibrant brand language that captures the dynamic and playful spirit of modern casual dining.
Concept
Crafting Junkies Zone's brand identity was a rigorous, insight-driven journey. Through comprehensive primary and secondary research, we uncovered critical insights into our target audience's dining preferences. Surveys revealed that our customers are drawn to bold, loud food experiences with a nostalgic retro aesthetic. This understanding directly informed our design strategy, resulting in a vibrant brand language that captures the dynamic and playful spirit of modern casual dining.
Design
Design
Custom iconography and pattern elements were carefully constructed to ensure visual consistency across all touchpoints—from menu boards and packaging to digital platforms and signage, creating a cohesive and instantly recognizable brand language that resonates with our young, fast-paced target audience in Delhi's dynamic market landscape.
Custom iconography and pattern elements were carefully constructed to ensure visual consistency across all touchpoints—from menu boards and packaging to digital platforms and signage, creating a cohesive and instantly recognizable brand language that resonates with our young, fast-paced target audience in Delhi's dynamic market landscape.
Design
Custom iconography and pattern elements were carefully constructed to ensure visual consistency across all touchpoints—from menu boards and packaging to digital platforms and signage, creating a cohesive and instantly recognizable brand language that resonates with our young, fast-paced target audience in Delhi's dynamic market landscape.
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More Works More Works
Shantam Sharma
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Shantam Sharma
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Shantam Sharma
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Shantam Sharma
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